A win i would like to share, now that I am home from the desert and had time to reflect on the new launch. In this first image, Kyle took a photo of me at a scary point in the relaunch journey. I was a bit of a mess 😅, laundry overflowing, overwhelm taking over. I truly felt like there was no possible way I could do this. I couldn’t see the path forward. What if this was an epic failure and I disappointed everyone? What if I made the wrong decision? Cut to me in Joshua Tree post launch feeling so fucking JOYOUS. Not only were my efforts seen and appreciated by you all, but the result feels so much better than my wildest dreams. And it reminded me of our butterfly image. When Julia surprised me with the butterfly icon I was in awe. It felt so perfectly imperfectly true to us. We are constantly cycling through each stage, egg, larva, pupa, adult butterfly. And then the butterfly lays another egg and the cycle repeats. This cycle can be especially scary during the goo stage just before the butterfly takes form. The caterpillar produces enzymes that digest their own body into formless goo. Without knowing what was to come, many might see this as concerning. Even disturbing perhaps. But then, metamorphosis occurs and what seemed like absolute chaos, uncertainty and fear becomes a perfect butterfly. And we begin again. 🥚 🐛🫟 🦋